Concepts
Narrowcasting
Media Industry
Citation Formats
General Reference
APA Style
BibTeX
The delivery of content to a narrow, specialized audience rather than to the general public, the deliberate opposite of broadcasting. Computer scientist J. C. R. Licklider popularized the term in 1967 to describe television networks built around the interests of small audiences, and it now covers everything from targeted cable channels to individual podcasts.
Facts
Concept Domain Formulated Year Cross-Tradition Connections
Sources
1. Wikipedia
Wikimedia FoundationHistory and terminology sectionQuote, History and terminology section
a multiplicity of television networks aimed at serving the needs of smaller, specialized audiences
1. Wikipedia
Wikimedia FoundationInternet sectionQuote, Internet section
the audience for a podcast is often specific and sharply defined
Reader Challenges (0 open reader challenges)
No disputes yet. Spotted an error or a better source? Open the first one.
Sign in to dispute this or suggest a correction.
View At A Past Year
The atlas records no dated fact of its own for this entry, so there is no other year to choose.