Long Tail

In media economics, the strategy of profiting from selling many unique, low-demand items in small quantities rather than concentrating only on a handful of blockbusters, since when distribution and storage costs are minimal the combined sales of niche content can rival or exceed the bestsellers. Chris Anderson popularized the term in an October 2004 Wired magazine article, later expanding it into his 2006 book The Long Tail, and the idea underpins how streaming and on-demand platforms serve niche audience preferences economically.