A magazine model built to reach a very large general readership rather than a specialist audience, defined by high print runs, broad-interest editorial content and advertising-supported economics. Henry Luce's Time (1923) and Life (1936) are among its clearest twentieth-century examples; Life alone reached a circulation equal to roughly a quarter of the United States population at its peak.
Facts
Concept DomainMagazine publishing and industry 1 Formulated Year Domain
Domain (category) Connections
Sources
1. Wikipedia
Wikimedia Foundation- Life (magazine), circulation section
lead section, second sentence of the weekly-era paragraph
During this period, it was one of the most popular magazines in the United States, with its circulation regularly reaching a quarter of the U.S. population.
- In Category: Concepts
- In Medium: Magazines
- Associated With: Henry Luce
View the Source 2. History of Magazine Publishing (Lumen Learning, Introduction to Mass Media)
Price Decreases Attract Larger Audiences sectionQuote, Price Decreases Attract Larger Audiences section
This all changed in 1893 when Samuel Sidney McClure began selling McClure's Magazine, originally a literary and political magazine, at the bargain price of only 15 cents per issue.
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