Film and Media Atlas

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Media Literacy

Media Studies

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The ability to access, analyze, evaluate and create media: reading a photograph's framing, a headline's slant or an algorithmic feed's selection as deliberately made things. Taught as a civic skill since the later twentieth century, it has become central to public responses to misinformation on social media.

Facts
Disputed
Formulated Year
1978 2
North American media literacy education is often dated to the 1978 founding of the Ontario-based Association for Media Literacy; UNESCO's Grunwald Declaration of 1982 later established media literacy as an international priority, so sources differ on which date marks its formulation.
Concept Domain
Media studies 1
Sources
1. Encyclopedia Britannica
Encyclopaedia Britannica, Inc.View the Source
2. Wikipedia
Wikimedia FoundationMedia literacy, History and international applications section
Quote, Media literacy, History and international applications section
In North America, the beginnings of a formalized approach to media literacy as a topic of education is often attributed to the 1978 formation of the Ontario-based Association for Media Literacy (AML).
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