It

It is a 1927 American silent romantic comedy directed by Clarence Badger, starring Clara Bow as a department store shopgirl who pursues her wealthy employer using an indefinable personal magnetism the film calls It, a concept popularized in a contemporary novella by Elinor Glyn, who appears briefly in the film. The film's enormous popularity made Bow one of the biggest stars of the late silent era and permanently attached the nickname the It Girl to her public image. It is widely cited by film historians as the defining vehicle of Bow's stardom and an important document of 1920s American ideas about sex appeal and modern femininity.