Media forms defined by their persuasive or reputational purpose rather than by a single channel, since both are practiced across broadcast, print and digital media alike. Belongs here: advertising and public relations as media forms. Does not belong here: outdoor advertising, a distinct physical-placement medium grouped under outdoor, or any single channel these practices operate through.
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Cross-Media
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1. Wikipedia
Wikimedia FoundationWikipedia: Transmedia storytelling, Origins sectionQuote, Wikipedia: Transmedia storytelling, Origins section
The origins of the approach to disperse the material across various commodities and media is traced to the Japanese marketing strategy of media mix, originated in the early 1960s.
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