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The script Stallone would not sell without himself in it

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Sylvester Stallone (Wikipedia)
Film and stage career, 1968-1976
Quote, Film and stage career, 1968-1976
Irwin Winkler and Robert Chartoff became interested and offered Stallone US$350,000 for the rights, but they had their own casting ideas for the lead role, including Robert Redford and Burt Reynolds.
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