Will Wright

Will Wright is an American video game designer who co-founded the studio Maxis in the late 1980s and created SimCity, a city-building simulation game whose open-ended, goal-free structure was unusual for its time and helped establish the simulation game as a distinct genre. Wright later created The Sims, a life-simulation game released in 2000 that became one of the best-selling PC game franchises in history, appealing to a broader and more general audience than most video games released before it. His design work has been credited with expanding video games beyond conventional competitive or narrative structures toward open-ended systems the player explores and shapes.