Outdoor Advertising

Outdoor advertising, also called out of home advertising or OOH, is advertising displayed in public spaces outside private homes, using formats designed to reach people as they move through cities, transportation systems, commercial districts and other shared public areas. It is one of the oldest forms of mass communication, and the industry commonly divides it into four categories: billboards and other large format displays, street furniture advertising such as bus shelters, transit advertising placed on or inside vehicles and transit systems, and alternative or experiential formats, which include techniques such as aerial and mobile advertising. Modern outdoor advertising combines traditional static physical displays with digitally connected advertising networks, and the industry distinguishes conventional static advertising from digital out of home advertising, known as DOOH, which uses digital screens, changeable content and programmatic, data driven media buying to place and update advertisements.