Film and Media Atlas

How Stories Are Broadcast
Sign In
Text size
100%
Theme
Landmark Work

Ma Perkins

Radio Drama and Broadcast Landmarks

Ma Perkins is an American radio serial that ran from 1933 to 1960, broadcast on NBC and later CBS, centering on a widow who runs a lumber yard in the fictional town of Rushville Center and offers homespun advice to her family and neighbors through their various troubles. Sponsored for most of its run by the Oxydol detergent brand, the program is widely credited with helping establish the format later known as the soap opera, pairing continuing domestic storylines with product sponsorship aimed at daytime listeners. Over its twenty-seven year run Ma Perkins broadcast more than seven thousand episodes, and it remains one of the longest-running and most commercially influential dramatic series in the history of American radio.

Facts
Release Year
1933 1
Country
United States 1
Classification
Original Language
English 1
Connections

In Medium

Radio, Media Forms
Source Ma Perkins, Wikipedia
In the Other Atlases
Sources
1. Ma Perkins, Wikipedia
  • Lead, first sentence, year
    Ma Perkins (sometimes called Oxydol's Own Ma Perkins) is an American radio soap opera that was heard on NBC from 1933 to 1949 and on CBS from 1942 to 1960.
  • Lead, first sentence, country
    Ma Perkins (sometimes called Oxydol's Own Ma Perkins) is an American radio soap opera that was heard on NBC from 1933 to 1949 and on CBS from 1942 to 1960.
  • Ma Perkins, Description, original language
    Ma Perkins is an American radio serial that ran from 1933 to 1960, broadcast on NBC and later CBS, centering on a widow who runs a lumber yard in the fictional town of Rushville Center and offers homespun advice to her family and neighbors through their various troubles.
  • In Medium: Radio, Article lead sentence
    Ma Perkins (sometimes called Oxydol's Own Ma Perkins) is an American radio soap opera that was heard on NBC from 1933 to 1949 and on CBS from 1942 to 1960.
View the Source
Comments (0)
No comments yet. Be the first to share a thought.
Reader Challenges (0)
No disputes yet. Spotted an error or a better source? Open the first one.