Media placed in public physical space rather than delivered through print, broadcast or digital channels. Belongs here: outdoor advertising as a media form. A single live entry today, kept as its own group rather than folded into cross-media because it is a genuinely distinct, named medium in this atlas's own DataBrief spine, not a near-duplicate of advertising as a cross-channel practice; more physical-placement media forms are expected as the atlas widens. Does not belong here: advertising practiced through another channel, grouped under cross-media.
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