All Media Studies

The academic theories, models and working ideas that media studies and mass communication research use to describe how media messages are made, circulated and received by audiences. Belongs here: named theories of media effects and reception such as agenda-setting theory, cultivation theory, framing theory, the hypodermic needle model, spiral of silence theory, two-step flow theory and uses and gratifications theory, the discipline's own core working concepts such as genre, media literacy and parasocial interaction, and platform phenomena studied through that same academic lens, such as the social networking site as a category of platform. Does not belong here: hands-on filmmaking and broadcast technique, grouped under film technique and film craft, or the business and structural side of media industries, grouped under media industry.