The merging of previously distinct media technologies, industries and audiences into shared platforms, most influentially theorized by Henry Jenkins as the flow of content across multiple platforms, the cooperation of media industries and the migratory behavior of audiences chasing the entertainment they want wherever it appears. Streaming services that combine what were once separate film, television and social distribution channels are a working example.
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1. Wikipedia
Wikimedia FoundationMedia section, quoting Henry Jenkins
the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behaviour of media audiences who would go almost anywhere in search of the kinds of entertainment experiences they wanted
Media section
Media convergence, in reality, is more than just a shift in technology. It alters relationships between industries, technologies, audiences, genres and markets.
Convergence culture, Origin of the term
Ithiel de Sola Pool coined the term convergence ... in his 1983 book Technologies of Freedom
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