The economic concepts specific to how media markets behave, as distinct from the operational and structural concepts grouped under media industry. Belongs here: the long tail, the economic model describing demand spread across many low-volume media products rather than concentrated in a few hits, and comparable named economic concepts of media markets. Does not belong here: industry structure and distribution format, grouped under media industry.
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Era of Emergence All Media Economics
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1. Wikipedia
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Media economics (Wikipedia)
Wikipedia: Media economics, History sectionQuote, Wikipedia: Media economics, History section
Regular study of media economic issues began in the 1970s but flourished in the 1980s with the addition of classes on the subject at U.S. and European universities.
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