Pokemon Go

Pokemon Go is a 2016 mobile augmented reality game developed by Niantic in partnership with Nintendo and The Pokemon Company, in which players use a smartphone's camera and GPS to find, capture and battle virtual Pokemon creatures superimposed on real world locations. Its release triggered an immediate global phenomenon, drawing tens of millions of players within its first weeks and prompting crowds to gather at real landmarks and parks designated as in-game locations. It is widely credited with popularizing mainstream augmented reality gaming and demonstrating the commercial potential of location based mobile games.