Media franchises whose fictional universe first appeared as an original theatrical film rather than in an earlier novel, comic, television series or game. Belongs here: Alien, Godzilla, Halloween, Indiana Jones, Marvel Cinematic Universe (the screen umbrella itself, distinct from the Marvel Comics characters it adapts), Pirates of the Caribbean, Rocky, Shrek, Star Wars, Terminator, The Fast and the Furious, The Matrix and Toy Story. Does not belong here: a franchise that began in print and later became a prominent film series, such as Harry Potter, James Bond or Jurassic Park, grouped under literature-originated franchises by strict origin.