The industrial manufacture of fame: studios discovering, renaming, grooming and contracting performers whose names sell the picture. It began when early producers started billing previously anonymous players around 1910, ruled Hollywood through long-term contracts into the 1950s, and survives transformed in the celebrity economics of every later medium.
Facts
Concept Domain Formulated YearCirca 1910, when producers began publicizing performers by name, Florence Lawrence the standard early example. Domain
Domain (category) Connections
In Medium
Source Encyclopedia Britannica
Sources
1. Encyclopedia Britannica
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