Limited theatrical release

A limited theatrical release is a distribution strategy that opens a film in select cinemas rather than nationwide; Nielsen EDI has defined the term in the United States and Canada as fewer than 600 theaters. Limited releases often target art-house theaters in major metropolitan markets, letting studios gauge a specialty film's appeal, conserve marketing spending until performance is established, or position a film strategically for awards consideration, commonly opening in Los Angeles and New York in December before expanding in January or February. A platform release is a narrower subset, opening in 50 or fewer theaters and expanding gradually if audience response is positive, in contrast to a wide release's broad simultaneous rollout with heavy advertising from the start. This description is adapted from Wikipedia contributors under CC BY-SA 4.0; changes were made. https://creativecommons.org/licenses/by-sa/4.0/