Blogging

Blogging is the practice of publishing a blog, a website whose basic unit is a dated post or entry, with entries typically presented in reverse chronological order so the newest material appears first. Blogs can be run by individuals, businesses or organizations and cover an enormous range of subject matter, from politics and science to hobbies and personal life, and many function as informal online diaries while others serve as vehicles for journalism, commentary, advertising or brand marketing. Blogging emerged in the late nineteen nineties as personal publishing tools made it easy for anyone to maintain a running, informally written web page without technical skill, and through the two thousands blogs were predominantly individual efforts organized around a single author and subject. By the twenty tens, multi author blogs run by newspapers, other media outlets, universities, think tanks and advocacy groups had become common, and blogging had become closely integrated into mainstream news media and into the wider ecosystem of social media and microblogging. Blogs are inherently interactive, generally allowing visitor comments, which distinguishes them from a static web page and lets bloggers build an ongoing relationship with their readership.